Adam Fifield, a journalist for the NY Times, reports about the first things that the formerly incarcerated people of Rikers Island are met with as they set foot off the bus in Queens Plaza, Long Island City. Fifield quotes Jennifer Wynn, author of "Inside Rikers: Stories From the World's Largest Penal Colony", "It's in the first few minutes at Queens Plaza that they make a lot of decisions that will affect the next six months to a year of their life." These few moments are the defining moments of whether the newly freed inmates will return back to their old ways. Upon getting off the bus, the men are immediately faceed with drug merchants, hustlers, prostitutes, gang activity and other temptations, which will drag them back into a life of illegal activity.
Through some interviews, the author also brings to light how important the mentalities of the guys stepping off the bus are, and how it affects the decisions that they make soon as they step off the bus.
I think that this is very important because in a our client's journey (assuming that our client, is not just the people would walk through the doors, but also any formerly incarcerated person), the point when he gets off the bus and meets a 'freedom', which is filled with illegal temptation, is probably the client's most vulnerable point. Therefore, I think that it would be a very effective point for potential clients to discover the benefits of Fortune and have the option to create a new life for themselves, as opposed to falling into the traps of their old habits.
No comments:
Post a Comment